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Where to look for off-line groups:
Off-line Networking Tips . . .
- Wear your name tag on the right side so it is easy
to read when you shake hands.
- Take plenty of business cards with you. And don't
leave with them. Make sure you trade them for other's
business cards!
- Develop a brief 20 second USP . . . Unique Selling
Proposition. This is a brief, yet enticing blurb about
what you do. Design it so that it leads the person
to ask more.
USP Resources:
www.smartbiz.com/sbs/arts/jab19.htm
www.businesstown.com/mindspring/marketing/strategy-positioning.asp
- When you meet someone new, repeat their name several
times so that you don't forget it. IE:
New person: Hi, my name's Bob.
You: Bob, it's nice to meet you, my name is
Terri. So Bob, can you tell me a little bit about
what your business. And then LISTEN. You must sincerely
care about Bob's business before he'll give a hoot
about yours ;-).
You: Bob, it was nice talking with you. Do
you have a couple business cards with you? (Give him
some too.)
- Have fun!
- Call a couple of the new people you meet, whom
you feel you could develop a mutually beneficial relationship
with. Meet for breakfast, lunch etc. and discuss more
about your businesses, and what "specific" types of
referrals you are looking for.
- Give before you expect to receive . . . Once you
start referring prospects to others, you will begin
getting leads coming your way.
Can't find ANYTHING in your local area?
Why not start a group? Or, if you don't have time,
develop a relationship with some other businesses that
compliment yours.
Or try these sources:
- College alumni association
- Your friends' parents and other family members
- Your teachers, coaches, clergy
- Your former bosses and business associates
- Membership in clubs, religious groups and other
organizations
To break the ice with the above groups, consider sending
out a letter announcing your "new" career, new product,
or new service . . . hosting ;-) Follow up with another
letter with some additional information, and a request
for referrals. Be sure to send a few cards with each
mailing.
About once a month send something out . . . a postcard
with some online business tips, sites of interest (including
yours) etc. Keep you and your business in their minds.
Call them up and ask if they would like to get together
for coffee, lunch etc. Refer people their way, if you
can!
OR . . . Network Online . . .
Discussion Lists For Women:
For Everyone:
Discussion list tips . . .
NOTE: Following are some mailing list netiquette
guidelines to help you enjoy your mailing list experience.
- Help conserve bandwidth - when responding to a
previous post, only include a small portion of it
and not the entire message. Never attach documents
to mail sent to a mailing list. Instead, you can direct
folks to a page where you have loaded the information.
- If you have a response to someone that is not of
interest to the entire group, send it to them personally
and not to the group.
- Think about how you would like to be treated. Please
do not criticize, belittle or humiliate someone in
public via a mailing list post. If you must say something
about a post that was made, please respond to the
individual and not the list.
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